“If I could show you how competition means great opportunity, and how this company is unique, would you like to hear a little bit more?” “I like competition – it motivates me. What about you?” ~ Mike Michelozzi “There are seven billion potential prospects in the world, and 95% of them want something. The market isn’t saturated!”
When your prospect raises the objection that there's too much competition in network marketing, it's important to address their concerns and differentiate your opportunity. Here are three scripts to handle this objection:
Script 1: The Market Growth Response
"I appreciate your concern about competition. It's true that the market is competitive, but it's also constantly growing. The demand for the products and services we offer is increasing, and there's room for new, motivated individuals to succeed. What sets us apart is our support, training, and a proven system to help you stand out and thrive in this market."
Script 2: The Unique Selling Proposition Approach
"I understand your worry about competition. However, what makes our network marketing opportunity unique is our product quality and the value we provide. We're not just selling products; we're offering solutions that genuinely improve people's lives. Plus, our team and training resources will help you develop the skills and strategies to set yourself apart from the competition."
Script 3: The Personal Growth and Community Response
"You're right; there is competition in network marketing, but that's a sign of a thriving industry. What's important is your personal growth and the community you become a part of. We're not just here to compete but to support each other's success. You'll have access to a network of like-minded individuals, valuable training, and resources to help you navigate the competitive landscape."
These scripts address the objection by emphasizing the growth of the market, the unique qualities of your opportunity, and the support and resources available to help your prospect succeed in the competitive field of network marketing.
In all 3 scripts, it is very important that you highlight the unique quality of your products, share stories of your products, the success story of your team members and most especially, the story of your own product experience. Remember, your prospect has the trust in you and have opened their door to listen to your story.